Does your organization need to rethink its PR strategy? Are there opportunities you could be missing?
Let our students take a fresh eye and approach to your digital presence and challenges.
Come away from the weekend with new ideas for your organization and prepare for the digital PR road ahead.
Coffee, pastries and introductions take place in Griffin Hall's state-of-the-art Digitorium. Representatives from organizations meet privately for the first time with their team of students to explain digital PR challenges that the business faces. Meeting end by 10am and students begin working.
Saturday is the core working day for students. Teams work in their opera box "offices", the computer labs and classrooms in Griffin Hall. But it's not drudgery, don't be surprised to hear lots of laughter and see the comraderie as students "learn on the job".
Some teams may call it a night late Saturday, but others have been known to play hide and seek, hang up hammocks and guzzle caffeine and enjoy the MashComm36 night life of Griffin Hall. Whoever said spending the weekend at school was boring?
On Sunday, student teams finish their projects and create winning presentations. Company representatives and an interested public return at 5:30 for snacks and to listen to the teams. Winners are chosen and the event ends by 8pm, 36 hours total. Keifer Sutherland only does 24.